Some entrepreneurs wonder about the reasons for registering their trademark. Below, we highlight five fundamentals that demonstrate the importance of registration:

1. Uso exclusivo

Once registered, the trademark becomes the property of the owner for ten years, and can be renewed successively.

This ensures the exclusivity of use and the right to oppose the registration of identical or similar trademarks.

2. Agrega valor a la empresa

Registration is part of the business consolidation process. In this way, credibility is transmitted to the consumer and user public, being a differential to influence the decision-making of your client.

3. Permite desarrollar nuevos negocios

At the end of the registration process at the INPI, the owner receives a certificate that certifies ownership of the trademark.

This document will be essential for opening franchises and licensing their use to third parties.

4. Evita problemas futuros

Imagine, after years of investment, having to start a brand practically from scratch, since a competitor has proven that your brand is similar or the same as theirs.

With registration, you will have the peace of mind of leaving the distinctive symbol of your company properly protected.

5. Seguridad para inversores

Registration provides security for the company to receive investments. If you need financing, your investors will require proof of ownership of the brand, since it is one of the company’s most important assets.

Now that you know the reasons for doing so, do you dare to register your trademark?

Our team accompanies you throughout the INPI registration process. Call Lawi Brands!