In an increasingly competitive ecosystem, startups that aim to scale and attract investors need to stand out not only through innovation, but also through legal robustness. During investment rounds, especially from the Seed or Series A stage, investors conduct rigorous audits — the famous due diligence. That’s where organization and protection of intangible assets become a major differentiator, as they demonstrate value and seriousness to potential investors.

The Value of Intellectual Property in Startups

APIs, algorithms, databases, images, texts, trademarks, and even the startup’s story are valuable assets. Often, these elements are at the heart of innovation. So how can you ensure these assets are protected against plagiarism, misuse, or future disputes? Beyond the National Institute of Industrial Property (INPI), the entity responsible for various intangible asset registrations in Brazil, there’s a modern, effective, and increasingly legally recognized tool: blockchain registration.

Blockchain as Proof of Authorship: Judicial Recognition and Security

The preservation of evidence via blockchain has gained traction in Brazil’s legal landscape. Multiple court rulings have acknowledged the evidentiary validity of these records, assigning them a value similar to that of a notarial deed. That is, technically solid evidence, with a timestamp, and virtually tamper-proof.

The major appeal? It is a process that is:

• Fast,
• Cost-effective,
• Secure, and
• Tech-savvy — perfectly aligned with the startup mindset.

The Role of Latin American Copyright Laws

It’s important to highlight that, according most of Latin American regulations, copyright is established upon creation of the work, regardless of registration. However, in legal disputes, registration can be a decisive advantage, serving as strong evidence of precedence and authorship. Registering certain content on blockchain can shield the startup from future claims or attempts of misappropriation by competitors or even former partners.

Some examples of intangible assets that can be protected via Blockchain include:

• Source code of APIs, for instance, which diverge from standard software registrations at INPI;
• AI-generated images,
• Advertising, literary and other general texts,
• Pitch deck presentations,
• Original business concepts.

In today’s environment, where legal security equates to credibility, being prepared could be what sets your startup apart in investors’ eyes. By adopting technologies like blockchain for copyright registration, your company conveys seriousness, innovation, and commitment to best practices.

To do this the right way, count on partners like Lawi. Beyond understanding your business, we know how to make it safer and more attractive, driving your growth.

Let’s go together!